Corporate social responsibility and international students mobility in higher education

Purpose: Building upon the attribution and brand resonance theories, this paper aims to investigate the effects of perceived corporate social responsibility (CSR) in higher education institutions on brand reputation, trust, equity and loyalty. Design/methodology/approach: The data for this study were collected from international students of one public and one private university in Malaysia. Partial least squares-structural equation modelling was applied to analyse the data. Findings: The findings revealed very strong effects of perceived CSR on brand reputation and trust. Moreover, the results determined the positive effects of brand reputation and trust on brand equity and loyalty. Additionally, findings support the positive indirect effects of perceived CSR on brand equity and loyalty through brand reputation and trust. Originality/value: This study provides unique theoretical and practical contributions which can inform countries how to attract international students, particularly in post COVID-19 era. © 2023, Emerald Publishing Limited.

A framework for understanding media exposure and post-COVID-19 travel intentions

Risk perceptions associated with the COVID-19 pandemic are significant factors shaping contemporary tourists' travel behaviour. While the relationship between perceived risk and tourists' decision-making and behaviour in relation to COVID-19 is already a significant area of tourism research, the role of exposure to media outlets in affecting travel intentions has only seen very limited attention. This is despite the clear importance of media in influencing risk perceptions and travel behaviour in general. This study proposes a framework linking crisis management, healthcare system, solidarity and destination marketing shaped by media exposure to post-pandemic travel intentions. This research lays a foundation for future research on media exposure and tourists' travel behaviour in times of crisis.

What influences people's willingness to receive the COVID-19 vaccine for international travel? (Special Issue: COVID-19 and tourism.)

Although the hope of restarting international travel is now largely pinned on the COVID-19 vaccine, vaccination hesitancy among travellers remains an obstacle to this endeavour. Therefore, it is imperative to understand the mechanisms that affect people's attitudes towards receiving the COVID-19 vaccine for international travel. This study contributes to the restart of international travel by proposing an integrated framework of the protection motivation theory (PMT) and the concepts of travel desire and travel vaccination concerns, which can be applied to examine people's willingness to receive the COVID-19 vaccine for international travel, to design effective intervention strategies to promote vaccination rate.

How COVID-19 case fatality rates have shaped perceptions and travel intention?

This study investigates the perceptions shaped by media towards trust, crisis management, healthcare system, and solidarity, as well as willingness to support and travel intention across two groups of countries with higher and lower COVID-19 case fatality rates. The findings showed more positive perceptions towards trust, crisis management, healthcare system, and solidarity in those countries with lower case fatality rate. The results also demonstrated the positive effects of trust and solidarity on willingness to support a destinations and indirect effects on travel intention for the countries with higher rate of case fatality. Theoretical and practical implications post pandemic are also discussed. © 2021 The Authors